1. We believe in dreams - yours and ours.

2. We believe we can change the world. A small, seemingly-insignificant entrepreneurial action in Lagos can turn markets around in Europe, Asia, the Americas and beyond.

3. We believe that Africa's future lies in entrepreneurship.

4. We believe that a new wave of African entrepreneurs are emerging, and over the next few decades, the most valuable African companies will be tech companies. By extension, the richest Africans will be technology entrepreneurs.

What are you waiting for? Talk to us today!

1. Empiricism - and, by extension - experimentation.

2. Failure: Oh, yes - that stigmatized word! We believe that failure as an event is different from failure as an identity. So, we see every failure (and success, by the way) as a data point on our journey. An event from which we can learn. No more, no less.

3. Growth Mindset: We believe that success is a journey, and not a destination. Yesterday's glory belongs in the past, so we are as quick to unlearn what worked yesterday as we are to learn what will work today.

What are you waiting for? Talk to us today!

1. We remind you that startups are - by definition - experiments. So, we help you get comfortable with empiricism, failure and the growth mindset.

2. We literally hold your hand, guide you along the digital-product-development process, and show you how it's done. No BS: Code Reviews, Pair Programming (shoulder-to-shoulder or via video-conferencing), Code Smells, Spaghetti Code, SOLID Principles, Unit Tests, Test-Driven Development, etc. We're sometimes referred to as "Drill Sergeants", so you already know we're not here to sell you oral advice.

3. We've structured our engagements as discrete, time-bound "sprints" toward specific growth targets, rather than unending consulting contracts that don't actually add any value to you.

What are you waiting for? Talk to us today!

1. The Product Lab:

   1. Having coached hundreds of innovators (startup teams as well as in-house corporate product teams) and having reviewed hundreds of pitch decks over the last few years, we've observed that the average innovation team lacks a specific set of cognitive (and communication) skills that are the trademark attributes that venture capital looks for.

   2. In fact, 90% of VCs surveyed responded that the single factor most responsible for their decisions not to invest in African startups is “investor readiness”. And what is Investor Readiness? Exactly that set of cognitive and communication skills.

   3. We then probed further, asking why it's so important that founders must possess these skills. Verbatim response: "Every VC knows that if you don't possess these skills and I back you, you will ultimately lose out in the marketplace to a competitor who does. So, I'd rather back that competitor."

   4. Our "Investor Readiness" program helps you acquire these skills.

2. The Design Lab:

   1. The future of Africa lies in the hands of the courageous men and women (from Lagos to Kigali, Cape Town to Nairobi, Cairo and Khartoum) who will volunteer to fix the many frictions that have paralyzed our dear continent for decades.

   2. We have positioned ourselves to offer critical support (and nurture) to these young and aspiring entrepreneurs, in line with our capabilities in Design Thinking and Design Sprints. Our promise to you (from the Design Lab) is a clickable prototype that will elicit the wow factor from your target audience.

3. The MVP Lab:

   1. Another observation that we made while coaching startups in their early stages (idea, pre-seed, and sometimes seed) is that a great majority of them are trapped in a chicken-and-egg cycle: they can't afford the typical ~$20k cost of an MVP (Minimum Viable Product), and almost no angel investor will take them seriously until they show that MVP.

   2. So, we built the MVP Lab around this, to help early-stage startups build out a Minimum Viable Product (MVP) - with which they can finally secure that first investment - for less than half of the traditional cost.

What are you waiting for? Talk to us today!